LUMIA
Client:
Focus
Year:
Lumia is a next-generation blockchain platform focused on enabling the tokenization of real-world assets (RWAs). Operating in a fast-moving and highly technical environment, the challenge was to maintain clarity, consistency, and speed across a growing number of touchpoints.
I contributed across product, brand, and communication, helping bring clarity, consistency, and structure to a complex and fast-evolving system.
Product UI (dashboards, flows, authentication, web experiences)
Social media & marketing assets
Event & print (booths, roll-ups, merch)
Pitch decks & presentations
Editorial content (Medium, infographics, explainers)
Product branding concepts within the ecosystem
Role
Designed UI and key flows for Lumia products (including Passport and related tools)
Applied and evolved the visual identity across multiple products and touchpoints
Developed scalable templates and systems for marketing and communication
Created pitch decks and materials for partnerships, fundraising, and product launches
Explored and defined branding directions for ecosystem products
Collaborated cross-functionally with product, marketing, and engineering
Played a key role in aligning product, brand, and communication across Lumia’s ecosystem—architecting scalable systems that introduced clarity and structure to complex workflows, while maintaining consistency across a rapidly evolving, multi-product environment.
